The Live Arctic Philosophy
In Norway, we live our lives close to nature. We have the privilege of being able to use nature for recreation and sports both summer and winter, whether it is hiking, mountain biking, windsurfing, climbing, running or surfing in the summer, or snowboarding, Telemark-, downhill- og cross country skiing in the winter.
For us in Live Arctic, it is important to live in symbiosis with nature and find a sustainable lifestyle where also caring for each other and altruism are essential components of an active, high-energy, well performing life - in balance with people around you and our invaluable nature.
Norwegians are peace-loving people and our message to the world is one of caring for each other and creating a sense of global community. After the horrible massacre of kids and youth on July 22nd 2011, the Norwegian people came together and showed a sense of community, love and warmth that really marked a generation of young Norwegians for life.
It is this kind of care for each other we want to celebrate in Live Arctic, combined with a sense of urgency towards sustainability & altruism in our lives, combined with an active, healthy lifestyle in pact with nature.